Emily’s love of golf started at a young age
through the encouragement of her family who enjoyed playing often. Growing up in the Twin Cities, Emily played on her high school golf team and eventually went on to be a part of the national championship winning team at Methodist University, placing 5th individually in nationals. After college, she worked in marketing and advertising for Titleist both in-house and on the agency side. While she loved supporting marketing campaigns and photoshoots across the U.S. as a marketing producer, she missed the working with golfers on a daily basis. In 2019, Emily's career shifted back to the club side of the business, became an assistant golf professional at a club in Massachusetts and eventually ended up at White Bear Yacht Club in her home state of Minnesota.
Through close to a lifetime of playing the game and over a decade immersed in it professionally, Emily identified a clear need to do better. She always felt a sense of frustration trying to find golf clothes, especially pants that were professional enough to meet the standard of respect to the game and the rules, while at the same time feminine enough to feel good in.
As a busy working mom, Emily found it imperative to offer improved products with the focus on functionality for golf and off-course activities. Essentially, she wanted to have something she could wear to work, pick up her kiddos from school, then hit the range without having to think about changing in between.
"Abendroth Golf is transforming the uncomfortable traditional golf "uniform" into a modern lifestyle approach that functions for golf and everyday wear."
—Emily Farrell, PGA, Abendroth Golf Founder and CEO
With all those things in mind, Abendroth Golf was born in 2020 with the launch of the Peggy Pant (the ultimate functional piece from it’s technical fabric, down to the intentional five pocket-system to fit everything you need on the course) and a clear vision to do more to empower women through the game of golf.