Rooted in decades of experience
After years of playing collegiate golf, working in marketing and advertising for a major golf brand, and working as a Golf Professional, Abendroth founder, Emily Farrell, knew there was an opportunity to enhance women's apparel options. She wanted to create products that would function on the golf course, but also offer feminine and stylish cuts that you’d want to wear your "golf clothes" off the course. While Abendroth is on a mission to improve the apparel options, we also want to create a community that offers an inviting space to empower women through the game.
We want to empower women through the game of golf and build a community that encourages women to be their best self -- in their careers, their lives as mothers, sisters, daughters, and friends.
Let's reinvent the old school golf "uniform"
As a Golf Professional, Emily would often hear from her students during lessons that they had wanted to play golf for a while, but always felt like they weren’t sure how to dress or what to wear to be taken seriously enough to step on the course. Hearing those stories encouraged Emily to find a solve. Even as a professional in the game, there was a feeling of wearing "golf clothes" versus wearing what Emily wanted to wear to work. Feel good, look good, right? We want you to feel strong and powerful for exactly who you are – because you are good enough just as you are – and you can have the confidence to play nine with friends, co-workers or business partners, no matter what your handicap is.
Say hello to the new uniform of golf.
Woman-owned, woman-run business.
We are a woman-owned, woman-run business. We believe in superior performance and high quality products. We are the brand of women who are more than just golfers - we’re wives, moms, friends, professionals, business-owners, shoppers, coffee drinkers and adventure seekers. And with a lot on our plates, we need what we wear to provide function but also provide us confidence to tackle whatever the day has in store for us. We began our mission to improve women’s golf apparel with the launch of our first signature product, the Peggy Pant, in April of 2020. And we’re just getting started. We can’t wait to share more products with you and grow the community of women who connect over the game we love. Thank you for taking this journey with us.
