A Holiday Message from Emily Farrell
Golf has been a part of me since I was a little girl. I started playing with my dad and family, played throughout high school and ultimately on a National Championship winning collegiate team. For me, I always felt there was a sense of community around the game. However, that community was always male-dominated and at times, very intimidating as a female golfer.
As a PGA Teaching Professional, I have had many conversations with my female students about feeling like they weren't "good enough" or didn't "feel comfortable" participating in the sport. There are so many community-based golf brands that are doing amazing things to create a small society in the game, yet for some reason, women do not feel like they can participate in any of those movements.
As a brand, Abendroth Golf has continued to build its momentum since launching in April. From the Kickstarter campaign to the release of the Peggy Pant, you have helped shape a sisterhood and raised your hand in helping build a better community for women to feel comfortable to participate in the game of golf. Thanks to you and your support, we’re finishing 2020 with the Peggy Pant available in twenty golf shops across the country and sold through our entire first run within weeks of launching. We secured recognition from LPGA and Symetra Tour players, the USGA, collegiate golfers, new-to-the-game golfers and non-golfers. Your purchases and especially your genuine referrals to friends and family have helped grow this business from the ground up. We are extremely grateful and humbled that you recognize the need to create the change we hope to see and are open to creating a movement with me.
As we look toward 2021, it’s with renewed clarity and dedication to deepen the sense of community for women to participate in the game. We're focused on offering products that make women feel more comfortable and confident and we will continue to deliver options that are practical and functional for everyday use.
And we’re thrilled for you to be the first to know… a new cropped trouser, the Ruth, will join our line this spring and will complement the Peggy Pant perfectly. While we have a vision to grow substantially into 2022, our focus will be on driving community-based opportunities that give women the tools they need to feel ready for the course.
I am incredibly proud and grateful for the kinship we've created together. Thank you for supporting Abendroth Golf from the beginning. There is so much more in store for Abendroth Golf and I look forward to shining even brighter together in 2021.
All my love,